I’m a Coach.

I help first-time Executive & Leadership Teams navigate firsts as the company scales.

There comes a time to formalise the Exec & Leadership teams to create the right structure to manage a larger org.

  • I’ve been a leader and exec going through those transitions in a startup with over $100m in funding so understand some of the challenges from the other side.

  • Things evolve organically for a time but there comes a point where that approach simply won’t scale in line with the needs of the business.

  • This transition poses a lot of challenges from understanding the role of the team and getting clear on how the team makes decisions; to ensuring the individuals involved are being good team players.

You can read more about my beliefs around coaching in The Coaching Manual.

How does it work?

Each engagement is co-designed with the team in question, but a comprehensive approach here might involve:

  • I typically team up with fellow partners at Evolution to ensure that each Exec or Leader is matched with the best coach for them.

  • We combine that with group coaching sessions on specific topics e.g. feedback, conflict, conscious leadership etc.

  • Sessions or an offsite to establish a clear team mission, culture and processes.

  • Facilitation and observation of team meetings to see what happens in the wild.

My style of coaching is holistic and informed by my own experience as a product exec in high-growth startups; coach training in areas of neuroscience, behaviour change, therapy and organisational systems; years of teaching yoga and meditation; and first hand experience of coaching a diverse portfolio of founders, leaders and teams. You can learn more about me here.

Coach and client speaking
Working with Seb has been a gamechanger...an investment that really pays off.
— Sam, Founder & CEO, Hibi
A kind and empathetic approach that empowers individuals to grow.
— Rebecca, Founder & CPO, Vira Health
Experience has been a lot more open and trusting than with other coaches.
— Annie, Exited Founder

Client spotlight

Hear from Annie about her coaching journey over the 12 months we’ve worked together, from exited Founder to navigating new career chapters.